EFP (Exterior Finish Plastering) is a Central Florida exterior finishing contractor, AWCI-certified since 2005 and specialized in EIFS, stucco, stone and siding. We redesigned its website so its reputation on the job site looks just as solid online.
The challenge
In construction, clients buy trust: they want to know the contractor is certified, the crew works safely and the job comes with a warranty. The previous site did not convey that strength, nor did it guide builders and property owners toward what matters most: requesting an estimate.
Our approach
We built the message on concrete proof instead of adjectives. The hero sums it up in one line, "Florida's Trusted Exterior Finishing Experts", and immediately backs it with what sets EFP apart: AWCI certification since 2005, OSHA-trained crews, premium materials and a one-year workmanship warranty on every project.
The identity pairs a deep blue, which conveys reliability, with job-site safety orange, used only on calls to action so the path to an estimate is unmistakable.
The solution
- Bidirectional-scroll hero showcasing real projects and the scale of the work.
- "Get your free estimate" as the primary action in the header, the hero and the close of every section, with the phone number always visible.
- Trust badges (EIFS Doing It Right®, one-year warranty, Central Florida coverage) built into the first screen.
- Project gallery and real field case studies showing the finished work.
- Custom WordPress build, so the EFP team can publish new projects and articles without relying on third parties.
Scope
Website redesign · Messaging strategy · UX/UI design · Custom WordPress development · Project gallery · Case studies · Responsive design
The outcome
A website that works like another member of the sales team: it communicates EFP's experience and certifications from the first second, shows its work with real evidence and leads every visitor to request a free estimate from any device.