NRGEYE Shot started as a concept: a natural 4 oz ginger and turmeric drink for active people who want real energy without artificial ingredients. Besual took the project from zero (no logo, no digital presence and no legal structure) and built everything needed to bring it to market.
The challenge
The US wellness market is saturated, and the leading brands have premium designs and significant marketing budgets. NRGEYE Shot had to stand out without falling into the category's clichés (leaf green, script fonts, plant icons) while complying with FDA rules on labeling and marketing claims, which shape the design from the very first line.
Visual concept
The symbol combines a feline eye (a sign of alertness, energy and focus) with a lightning bolt inside a circle. A copper-toned iris texture adds an organic feel without relying on the usual plant imagery.
- Palette: black base, copper (#B5763A) and warm white.
- Typography: Oswald Bold for display and DM Sans for body text.
- Personality: urban, direct and confident; a brand that competes visually with established products.
Scope
Naming · Logo and brand system · Brand board · Tone of voice · Label design (13×5 cm wraparound) · FDA nutrition label · Barcode · Digital strategy · Social media setup (@nrgeyeshot on Instagram, TikTok and Facebook) · Brand ambassador profiles · Legal documents (Florida LLC and USPTO) · Invoicing and pricing
Project status
- Completed: visual identity, label (mockup), social media, legal documents and brand ambassadors.
- In progress: digital services proposal (website and social media).
- Next steps: lab certification, printed packaging, product photography and e-commerce launch.
The outcome
A brand ready to compete: with its own identity, a sound legal foundation and an active digital presence, NRGEYE Shot went from an idea to a solid commercial proposition, prepared to launch in the US wellness market.